WordPress is one of the most popular website-building platforms that not just adds attractiveness to the brand's appeal but is also very conversion-centric. As of 2023, 43% of all websites across the internet are using WordPress. Thus, this explains the dominance of WordPress web design needs among budding entrepreneurs.
So, are you planning on launching your new business online and want to get the best WordPress website to present yourself among the target audience? If yes, here are the things you should be aware of before getting started with it.
Understanding WordPress CMS
WordPress CMS is among one of the popular names in the arena of website builders, which allows business owners to manage their website content seamlessly. Using it, you will be able to easily edit, manage and publish the content without the need for any coding skills. As of today, WordPress is now more efficient than being just a CMS platform.
With the use of WordPress, you can literally create websites for all types of businesses, may it be standard or eCommerce. This CMS makes use of MySQL and PHP for running the website. Not just that, but WordPress is also an open-source and SEO-friendly platform, which is optimised, updated and maintained by a big team of developers.
Reasons to Use WordPress For Your Business Website
The trend of WordPress website design is increasing with every passing year. But at the same time, there are new CMS platforms being introduced to the market as well. So, often new business owners question why they should stick to WordPress CMS for running and managing their website over others. To answer this, here are a few reasons that make WordPress a better alternative:
1. Supports Easy Customization
With WordPress, even business owners who lack coding knowledge can customize the website's appearance without the need to write a single line of code. Thus, this is the most evident reason why people are attracted towards WordPress and are switching to its CMS platform. With WordPress, one doesn't need to connect with the coders to change a website's appearance.
2. WordPress Web Design Flexibility
If you are a beginner to the business or internet world, making a WordPress website based on your niche is easier. You can either open a simple blogging and portfolio website or create a service-based and eCommerce website with the same ease. You can either stick to the pre-set templates or hire WordPress expert to help you with a unique design. The design flexibility is the winning factor for this CMS over others.
3. Offers Free & Paid Themes and Plugins
Earlier, adding the smallest of features or functionalities to the website was very difficult. The website owners had to spend money on hiring experts to get a new function integrated into the site. But with WordPress, the website owners have access to multiple themes and plugins to set their features as per the brand's preferences. There are both free as well as paid plugins that can be activated at the backend of your WordPress site.
4. SEO-Friendliness Of WordPress
WordPress websites are all SEO-friendly, as they are written through high-quality codes recognizable by search engines. WordPress integrates semantic markup, making it easy for search engines to understand those high-quality codes easily. Therefore, a perfectly curated WordPress web design gets highly ranked over the SERPs (Search Engine Results Pages).
5. Easily Manageable Platform
WordPress comes with a user-friendly interface for you to manage the site easily. You can change the plugin and themes conveniently from the dashboard itself. If there's an update for any specific plugin or theme, you will get an update on integrating the same. Not just that, but you also get a mobile application of WordPress to manage your website on the go.
Things to Consider Before Hiring Your WordPress Web Design Expert
Now that you are convinced of the fact that WordPress websites are beneficial in many ways, a perfect design is equally important as well. Whether you are looking for a standard or eCommerce web design using WordPress, you might have to hire an expert to make your site stand out with a unique appeal.
1. Look Out For Technical Experience
WordPress is built over the PHP framework but doesn't necessarily need a PHP coder for the purpose. As there's a different scripting language specific to WordPress, the developers should be knowledgeable in CSS, HTML/XHTML and MySQL. Look out for professionals who can showcase their experience in these areas, apart from PHP.
2. Learning Quest
You should hire a WordPress expert who wants to constantly learn about the platform and its new features. As the tech world is constantly evolving, it becomes important for your WordPress web design expert to keep your site updated with the latest trends and technologies. And for that, the professional should be urged to learn and stay updated with it.
3. Knowledge of Website Security
Running a website comes with the risk of threats. But, with the enhanced security of the CMS platforms, things can be dealt feasibly. Some common threats that your WordPress website might face include SQL injection, password thefts and others. Therefore, a WordPress developer should be aware of the common security concerns and must help your site prevent them.
4. Knowledge of SEO
A lot of websites are running over WordPress, and that's because the CMS comes with SEO-friendly features. Therefore, people are relying strongly on WordPress to get their websites ranked higher over Google SERPs. But the SEO-friendly features aren't enough to get you the top spot. Your overall WordPress website design should also be optimised for search engines. Therefore, ensure the WordPress expert you hire knows the SEO norms.
A WordPress website can give you the ease of managing and running your online business or getting the required exposure from the target audience. You must get the right WordPress web design, functionalities and features active on your site through the dedicated CMS platform. So, if you have plans on starting an online business or a portfolio website, hire a WordPress expert today and ease this job for yourself!